Opinion

A personal take on the industry.

Sorry Google, I was wrong.

An analysis of a $2,000 Gemini API bill caused by the URL Context tool, which ingests entire web pages as input tokens without providing size estimates.

18 February 2026

AI Search Has a Spam Problem

This article examines GEO spam, a method of manipulating AI-generated answers through self-referential content and engineered claims designed for grounding.

18 February 2026

Bias and Prejudice in AI Search

An exploration of primary bias in AI, defined as a model's inherent confidence in an entity based on training data, and its impact on brand selection rates.

30 December 2025

Google’s Trajectory: 2026 and Beyond

Google's shift toward agentic AI involves Gemini robotics, A2UI for secure interfaces, and the AP2 protocol for autonomous agent payments and commerce.

25 December 2025

Ricursive: The Most Interesting AI Company You Haven’t Heard Of

Ricursive Intelligence, founded by Anna Goldie and Azalia Mirhoseini, aims to automate chip design using AI to enable recursive self-improvement in hardware.

3 December 2025

AI SEO Deep Dive – Tom Critchlow & Dan Petrovic

A deep-dive conversation with Tom Critchlow on the mechanics of AI search, focusing on Selection Rate Optimization (SRO) and how to influence LLM behavior.

19 November 2025

OpenAI’s Sparse Circuits Breakthrough and What It Means for AI SEO

OpenAI research on sparse circuits shows AI models can be built with fewer connections, making them more interpretable and easier to analyze for AI SEO.

14 November 2025

Your website is about to start talking. Are you ready for this?

Explore how Chrome's built-in Gemini Nano model uses semantic HTML and the accessibility tree to enable private, on-device AI conversations on websites.

21 August 2025

What does an SEO do in the AI age?

Modern search engines use a hybrid structure consisting of a strategic Agentic Layer for decision-making and an Interpretative Layer for generative synthesis.

19 August 2025

GPT-5 Made SEO Irreplaceable

OpenAI is shifting its model design to prioritize reasoning and intelligence over memorized world knowledge, relying on tools and retrieval for information.

10 August 2025

Journalism Is Dead. Say Hello to Gournalism.

Explores the rise of Gournalism, a shift toward generative, AI-produced content optimized for machine consumption and algorithmic indexing.

6 August 2025

Human Friendly Content is AI Friendly Content

Explore the parallels between human and AI attention mechanisms and learn how to optimize content for both through scannable structures and hierarchy.

21 July 2025

Another failed attempt to kill SEO

An analysis of the term Generative Engine Optimization (GEO) and a critique of industry rebranding efforts following opinions shared by Andreessen Horowitz personnel.

9 June 2025

The Future of Google

Sundar Pichai discusses Google's AI strategy, the evolution of Search, upcoming AR glasses, the impact of AI on web traffic, and the future of robotics.

28 May 2025

The Next Chapter of Search: Get Ready to Influence the Robots

Explore the evolving landscape of SEO, focusing on how AI, conversational search, and Large Language Models are changing brand representation and visibility.

19 March 2025

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