Discovery

A single finding about how something really behaves.

How Search Grounding Biased an LLM Against YouTube

An analysis of how Claude's webinar platform recommendations were influenced by affiliate-driven content, and a correction regarding YouTube's live features.

18 June 2026

Google’s (still) doesn’t see your live page.

Australian AI SEO agency specialising in brand visibility optimisation for global brands and e-commerce websites using advanced machine learning techniques.

7 May 2026

Search Grounding is Transient

Google’s AI search and Gemini use a single-turn transient architecture that purges raw web snippets from working memory immediately after a response is sent.

6 March 2026

Implicit Queries in AI Search

An analysis of Google patent US11769017B1, detailing a system that uses context and implied input engines to proactively generate and push AI summaries.

24 February 2026

Google’s AI Uses Schema?

An investigation into whether Google uses structured data to ground Gemini in AI search, exploring the relationship between LD+JSON and RAG grounding sources.

20 December 2025

Google AI Search Update: Completely New Grounding Format

An observation of a new, custom grounding context format for Gemini that deviates from the traditional index-based model used in previous prompt types.

13 December 2025

AI Mode, Content & Search Index

Tests suggest Google’s AI Mode uses a proprietary content store rather than retrieving live web content from the search index during the query fan out process.

13 December 2025

How user prompts shape your content visibility in AI search.

An analysis of how AI search rankers use semantic alignment to surface different content zones within a single article based on query specificity and intent.

13 December 2025

Gemini 3 hallucinates fan-out queries

An analysis of Gemini 3 API responses reveals the model fabricating search queries to justify its answers, demonstrating persistent hallucination behaviors.

22 November 2025

AI Overviews = Dialogflow Agent?

An analysis of AI Overview leaks suggesting that Google's implementation may be based on the Dialogflow agentic framework, specifically regarding intent priority.

31 August 2025

There’s a small army of on-device models coming to Chrome

Technical interpretations and parameter breakdowns for various AI models, including Gemini, Gemma, ULM, and StableLM, covering architecture and scale.

5 June 2025

AI Mode Site Search

Explore Vertex AI website search features, including Enterprise edition tools like extractive answers, image search, and advanced LLM capabilities for summaries.

4 June 2025

AI Mode & Page Indexing

Tests indicate Google's AI Mode uses a proprietary content store rather than the live web, as it fails to fetch indexed pages that are otherwise ranking.

30 May 2025

AI Mode is Not Live Web

An experiment testing Google's AI Mode suggests it may rely on Google's existing index or cached web data rather than performing live HTTP requests for all URLs.

29 May 2025

How AI Mode Selects Snippets

An analysis of how Google selects content for AI Mode snippets, identifying patterns in value propositions, HTML structure, and semantic selection criteria.

28 May 2025

Chrome’s New Embedding Model: Smaller, Faster, Same Quality

Chrome's latest update features a new text embedding model that is 57% smaller than its predecessor, using int8 quantization to maintain search quality.

19 April 2025

What does Gemini think about your brand?

Chrome Dev includes a quantized Gemini model for tasks like scam prevention. This analysis examines its on-device execution and reverse-engineered prompts.

29 January 2025

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