Enjoyed this perspective on the trajectory of 2026 search.
Regarding the ‘Become source material’ posture, do you see broadly transitioning sites into agent ‘endpoints’ w highly structured, accurate data sources for ‘AI synthesis’?
curious about a hybrid approach: where websites provide a UX-on-demand, like always bespoke and personalized, or real-time interface layer, while the core remains original, proprietary data (gated as necessary). Is it fair to say that for non-brand queries, we should treat models/agents/bots as our primary user, optimize for ingestion, reserve deep human-centric design mainly for the specific brand intent mentioned in 3rd posture? Thanks
To the tune of Johnny Cash “Hurt:”
“When will I be done,
If my content trends?
Everything I write,
Just trains AI in the end…”
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“…transitioning sites into agent ‘endpoints’ w highly structured, accurate data sources for ‘AI synthesis’?”
“treat models/agents/bots as our primary user, optimize for ingestion, reserve deep human-centric design mainly for the specific brand intent mentioned in 3rd posture”
Yes, but I wouldn’t say as the primary user, just an additional user.
“When will I be done,
If my content trends?
Everything I write,
Just trains AI in the end…”
I encourage all my willing clients to open up to AI training. The benefit of brand-to-entity association via model training outweighs the ‘content theft’ factor. Being in the model’s head natively without grounding is the whole grail of AI SEO.